Future of Fashion in Mobile-only world and what it means for you, as the consumer?
Hey guys,
I was thinking of how everything these days is turning mobile-friendly..especially shopping. A large percentage of people these days prefer shopping online from the comfort of their home or office or while travelling through their mobiles on apps.
We even have fashion shows online now, like the recent Masaba Gupta show at Lakme Fashion Week Spring Summer 2015 which was the first show to be showcased live on Instagram for people around the globe to watch it! Isn’t that a cool concept?!
I guess everything around is soon turning digital. How many of you shop online on your mobile through e-commerce site apps? I do! It is quite easy and convenient, shopping on the go.
There are so many things to come up in India, while some of them are already in use in countries like US. E.g.: QR codes. While shopping anywhere in stores, you can scan the bar code of the product through your mobile and you get redirected to the website and the product page where you actually get the same item,cheaper! It will automatically place the order for you in one click and the product would be delivered at your place the next day. Awesome,right?
There are also things like digital fitting rooms which help you actually check the size with the help of 3D image and virtual mirror through your mobile’ s camera. So many people have become entrepreneurs today by having their own e-commerce site or a page on facebook /Instagram where they sell or re-sell products and also as a buyer, you might get a lot of stuff, which you were always looking for and also quite a few options to get the best price from. So consumers get many many options and choices now.
Coming to mobile apps, there are so many apps right now from creating your wishlist from e-commerce sites and helping you get the outfit at a lowest possible price to sending the best sales,discounts,vouchers, gift cards from 100’s of sites to helping you shop according to your body type and giving you the best fashion advice. There are just lots of apps for all your fashion needs. For e.g. Roposo which helps you find fashion products all over the web according to your taste, Klip where you can clip in products you like while browsing on your customized boards,Magzter which gives you access to high end magazines and feed from Vogue India, Harper’s Bazaar,etc, Polyvore which helps you create fashion sets,so you can understand what would look good and work with what items.
And and how do you forget us! The beauty/fashion bloggers..we are here to help update you on everything from new launches to what’s happening around, the latest trends and even reviewing the products if they are worth your hard earned money. So, checking reviews on your mobile while hitting that ‘Buy’ button helps you save some moolah 😀 Subscribe to us now, for getting all our latest posts directly in your mail box 😀 Also fashion outfit posts, what to pair with what, what works for which body type, where to buy something you liked, how to accessorize, the right kind of bags and shoes, we are here for all your fashion needs 🙂
And last but not the least, e- commerce shopping sites. Myntra is one e- commerce website that is already planning the big leap to become mobile-only shopping platform in India. I hope that happens soon, can’t wait to see the response.
What do you, as a consumer, feel about the future of fashion in a mobile-only world?
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