Revlon launches Street Wear Color Rich in India

Revlon launches Street Wear Color Rich in India- Experiment with Stylish Street Wear Color Rich collection

Getting ready for a party, brunch, romantic movie date, a girls day-out? Stress not! Street Wear brings you the most stylish range of cosmetics – ‘The Color Rich collection’. The line brings alluring, mysterious, romantic and flirty shades enabling you to create seamless gorgeous looks for all occasions.

Gear up to experiment from a winged eye look to a smoky look, from pastel colors to young vibrant nail paints, from the pinks and peaches of the world to coral and orchid of the runway as Street Wear Color Rich offers 24 shades of Ultra-moist lipsticks, 8 Mega shine lip gloss, 30 Rich Nail enamels, 2 Perfection foundation and compact, 2 Majestic liquid eye liners and a chasmic kajal as well. This color cosmetic assortment is sure to enhance your personal palette and style quotient.

Rajiv Kumar, Associate Director- Marketing, said, “India is going through a huge transformation where girls like to dress and wear make-up at a very young age. In order to tap the potential new customers, Revlon has revamped its StreetWear brand by launching a complete range of stylish cosmetics – ‘ColorRich’. ColorRich will inspire her to express new dimensions of her beauty, feel glamorous and celebrate her own sense of style.”

Intriguing packaging is an important feature of the cosmetics and was created using four unique characters that are young, independent, stylish, fun and streetwise girls to personify the quintessence of collection making it look vibrant and swanky. With vast array of awesome colors and superior product selection from Street Wear, you are all set to step out and rule the world with your panache!

I} STREET WEAR COLOR RICH for NAILS:

A] Rich Nail Enamels-
• Ultra smooth finish with fast drying formula
• Gorgeous texture with fantastic bright colors
• High shine with all-embracing in trend pop shades – glamorous browns and mauves, stylish pops, pretty pinks and playful reds
• Price: INR 60

II} STREET WEAR COLOR RICH for LIPS:

A] Ultra Moist Lipstick-
• 24 spectrums of colors includes – flirtatious reds, romantic pinks, modish earthy and pops, as well as stunning brown and mauves
• Imbued with enriching vitamins keep the lips moisturized throughout the day
• Lipsticks glides smoothly and condition the lips
• Offers light weight and gorgeous color for a fresh look all day long
• Creamier feel lipstick with hydrating effect on the lips
• Price: INR 180

B] Mega Shine Lipgloss-
• Ultra-glossy and non-sticky gloss
• Leaves lustrous finish to the lips
• A divinely soft brush for even application
• Formulated with moisturizing elements and shimmer that makes the lips look voluptuous
• Available in all occasion wear vibrant colors
• Price: INR 150

III} STREET WEAR COLOR RICH for FACE:

A] Perfection Foundation-
• Infused with moisturizing formula keeping the skin supple
• Blends easily and perfectly with the skin
• Even finish with pore less perfection
• Fragrance free
• Price: INR 170

B] Perfection Compact-
• Gives a silky texture due to ultra-fine particles
• Light weight formula for cake free look
• Gives an even skin tone, Providing A non-powdery perfect matte finish
• Soft puff for smooth application
• Price: INR 160
• Available shades : 2

IV} STREET WEAR COLOR RICH for EYES:

A] Liquid Eye Liner-
• Intensely pigmented, smudge proof with fast drying formula
• Gives precise definition to the eyes in just one application
• Available in 2 shades – Egyptian blue and coal black
• Price: INR 75

B] Chasmic Kajal-
• Easy to apply, the chasmic kajal glides on super smooth and soft on the eyes giving a perfect glossy finish
• The camphor and castor oil blends together to cool and soothe your eyes
• Gives intense black shine
• Safe and nourishing for eyes
• Price: INR 99

AVAILABILITY: Nationwide May 2014 onwards at mass retailers nationwide.