For the first time in India,

TRESemmé unveils the secret

of salon style hair at home

• 96% of Indian women want gorgeous shiny hair

• 70% of Indian women feel that salon treated hair looks beautiful and gorgeous

• Moreover, 85% of women wish to have salon like fabulous hair every day; however only 28% believe it is actually possible to achieve the same at home

• 78% of Indian women wish to have affordable salon like products to use at home

• TRESemmé introduces a professional salon inspired hair care range with cutting edge technology, to help Indian women experience salon style hair at home, every day

TRESemmé, one of the favourite hair care brands of New York City’s fashionistas is now available in India with a complete range of salon quality wash and care products. Launched by Hindustan Unilever Limited and recommended by top hair stylists all over the world, TRESemmé unveils the secret of salon style hair at home every day.

TRESemmé is driven by the belief that, every woman has an intrinsic desire to look and feel gorgeous, as if she has just stepped out of a salon. TRESemmé has been the official hair sponsor for Mercedes Benz fashion Week, New York for the past eight seasons with top fashion and celebrity stylists using the range to create stunning fashion-forward looks for the runway. TRESemmé, the insider track to salon gorgeous hair, empowers women with the transformative power of the salon every day.

A recent survey conducted in India by Nielsen for TRESemmé indicates that 70% of women feel that salon treated hair looks beautiful and gorgeous. Moreover, 85% of women also stated that they wish to have salon like fabulous hair every day. However, only 28% believe it is actually possible to achieve salon style hair at home.

Speaking about the launch of TRESemmé, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “TRESemmé believes in the intrinsic consumer aspiration to have salon like hair every day. TRESemmé is dedicated to address this consumer need and brings professional salon like transformation for woman at home. This will be the first time that TRESemmé is available in India, thus making desirable salon results available to Indian women in the comfort of their home.”

TRESemmé made a stylish debut in India at Lakme Fashion Week Winter Festive 2012 with eclectic and effervescent hairstyles created by the TRESemmé hair stylist Dharmesh (Dodo) Hingorani.

Dodo commented, “A woman’s hair is her crowning glory. We all know that feeling when we’ve just left the salon; when our hair is shiny and full of life, we feel fantastic. TRESemmé products were originally created for use in professional salons, so you know you’re getting great quality, but now that our salon-inspired products are available for Indian women to use at home, we can expect India to see a whole lot more good hair days!”

TRESemmé’s salon-inspired products are enriched with high quality ingredients to help Indian women experience that salon feeling, every day. The complete range of salon quality wash and care products have been carefully selected and formulated to meet the needs of Indian hair.

The TRESemmé hair care range consists of:

• TRESemmé Smooth & Shine for sleek, shiny hair

• TRESemmé Climate Control for salon-gorgeous hair, whatever the weather

• TRESemmé Hair Fall Defense to help reinforce hair’s strength

With tested and proven professional formulae, TRESemmé products contain high- quality ingredients such as vitamin H, silk proteins and argan oil known for their nourishing and smoothing properties, thus keeping hair soft and healthy looking, as though you’ve just stepped out of the salon.

About TRESemmé

TRESemmé was created in St Louis, Missouri, by high-profile hairstylist Edna Emmé, who gave her name to the brand. Back then, the product was only available in professional hairdressing salons. Over the following sixty five years, TRESemmé has continued to build on its early success, helping women look great throughout the world.

From our origins in salons, we have always been driven by a simple truth: every woman deserves to look fabulous, as if she’s just stepped out of the salon from the stylist’s chair. TRESemmé is dedicated to creating cutting edge salon innovation hair care and styling products without the salon price tag. Our salon-inspired products are enriched with high quality ingredients to help you experience that salon feeling, every day.

For further information log on to http://www.tresemmeindia.com/ and https://www.facebook.com/TresemmeIndia

About Hindustan Unilever Limited:

Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

TRESemmé Hair care range

TRESemmé Climate Control System

TRESemmé Climate Control Shampoo and conditioner contains Climate Control Complex with Keratin and Olive Oil that helps hydrate and strengthen hair. These formulae are designed and tested to help prevent frizz all day long, by creating a barrier between your hair and the weather. Gentle enough to use daily, the TRESemmé Climate Control Conditioner smoothens the hair cuticles, resulting in shinier and more vibrant looking hair.

TRESemmé Smooth and Shine system

With vitamin H and silk protein, TRESemmé Smooth & Shine system intensely moisturizes dry, rough hair, so that hair feels soft and smooth. The light weight formula enriched with advanced high quality ingredients helps tame frizz and fly away’s; thus replenishing vibrancy.

TRESemmé Hairfall Defense system

TRESemmé Hairfall Defense System is designed and tested to help reinforce hair strength, and prevent hairfall due to breakage. Enriched with advanced quality ingredients, the formula is designed with cutting-edge technology that improves manageability with every wash.

TRESemmé Shampoo

600 Ml for Rs 260, 225 ml for Rs 128, 100ml for Rs64

TRESemmé Conditioner

225 ml for Rs 128, 100 ml for Rs64