The Body Shop Extra Virgin Minerals Range Launch

The Body Shop Brand Ambassador Dia Mirza revealed the new Extra Virgin Minerals™ Foundation Range


I was invited to the launch of the The Body Shop Extra Virgin Minerals Foundation Range today..and none other than its Brand Ambassador Dia Mirza launched it…

She looked awesome ! She looks exactly like a doll..! I always love the way she dresses, her makeup, skin, accessories..everything is always perfect ! And she has the best smile ever..

She wore a light violet strapless summer dress and golden strappy flats..just a simple neck piece and softly curled hair..cutee..

International Make up Expert Daniel Bauer

International make up artist Daniel Bauer then did some make up on her..and both gave bytes…do not even ask the number of cameras and press people present..

Extra Virgin Mineral Range is paraben free, fragrance free and is very light on skin and made from pressed extra virgin olive oil..and is available in 8 shades..Its available in powder,liquid and cream..all three forms..

Here is the press note..

The Body Shop, the ethical beauty brand that believes in looking beautiful nature’s way, today revealed an innovative range of 100% pure mineral ultra-blend able foundations the new Extra Virgin Minerals™ foundations. Made with extra virgin olive oil and triple refined mineral pigments this new collection by The Body Shop celebrated the Extra Virgin Minerals™ Party with brand ambassador and actress, Dia Mirza and International Make-up expert Daniel Bauer along with Shriti Malhotra, Chief Operating Officer, The Body Shop India, at the Phoenix Mills store.
The actress looked fresh and resplendent in a summer dress.

Post the launch she also sat down with ace make-up expert Daniel Bauer to apply the Extra Virgin Minerals™ foundation and to showcase how well it blends with one’s skin tone to give a beautifully natural look, no matter your skin type or the climate that you live in while being beneficial to your skin.

While showcasing the easy to use Extra Virgin Mineral™ foundation range ace make-up artist Daniel Bauer said “The new mineral foundation collection by The Body Shop works beautifully on the skin. Apart from highlighting the natural beauty of the skin its ultra blendable texture spreads easily and gives the skin a natural looking flawless complexion. What is more wonderful is that this foundation range is available in 3 user friendly formats – Cream, Liquid, Powder and further in 8 suit-all shades and cater to all skin types.”

Talking about the brand and his association with the brand he said“I feel enthusiastic to be a part of The Body Shop, which is truly a beauty brand with heart. Despite offering fresh and innovative products the brand always keeps their values alive by sourcing their ingredients from marginalised communities through its Community Fair Trade programme to improve the financial security,comfort and health resources available to farmers, producers and their families in more than 20 countries”.

Speaking on the occasion Shriti Malhotra, Chief Operating Officer, The Body Shop India said, “With a vision to become The World’s Number One Natural and Ethical Beauty Brand, we always strive to offer innovations and advanced technological-edge in our product lines to our customers and at the time harness the power of natural ingredients to make our products bursting with effectiveness. The new Extra Virgin Minerals™ foundation range by The Body Shop is the answer to every woman’s make up needs. It gives you an immaculate complexion with a ‘barely-there’ sensation. It contains 100% mineral pigments which make the foundations ultra-blend able so one can enjoy natural-looking flawless results.”

Talking to the media on the occasion of the launch of the new Extra Virgin Minerals™ foundation range, Dia Mirza said, “The Body Shop has always been a wonderful and inspiring brand and now with launch of their new Extra Virgin Mineral™ foundation range, I am very excited as it is the ultimate answer to my complexion needs! It is smooth and excellently blends with my skin that too for 14 hours straight!

I had heard a lot about the beauty benefits of olive oil and when I was told that this range contains extra virgin olive oil, I couldn’t wait to try it! All three formats in this foundation range are first-rate! My personal favourite is Extra Virgin Minerals™ Cream Compact as it feels wonderfully weightless on my skin”.

‘Extra Virgin Minerals™’is the first mineral foundation collection from The Body Shop to feature an exclusive combination of award-winning 100% Community Fair Trade pure cold-pressed extra virgin olive oil from Italy and Marula oil from Namibia with ultra-fine mineral pigments, for foundation that’s in total affinity with the skin and, as with every product from The Body Shop, is 100% cruelty-free. As a result of being so finely milled, the 100% mineral pigments make the foundations incredibly easy to blend, so you enjoy natural-looking flawless results.

Wonderfully weightless for a‘barely-there’ sensation, this mineral foundation range is actually good for your complexion as it contains SPF,to help protect the natural beauty of your skin. Each non-irritating formula is fragrance and Paraben-free and suitable for all skin types,including sensitive and blemished skin – each foundation is non comodogenic, meaning that it won’t block pores and lets skin breathe. The three formats are also available in eight suit-all shades, to help you achieve the perfect look.

Check out the video here