Lakme Hair Serenity Service (Straight Hair with Cysteine) Review, Photos

Lakme Hair Serenity Service (Straight Hair with Cysteine) Review, Photos

Ok..when I got the opportunity to try the Hair Serenity Service (Straight Hair with Cysteine) at Lakme Salons, I was a little wary since its semi permanent..and I have never colored, treated or done anything to my hair..in fact blow drying and straightening is also very rare..as I find that a little torturous for the hair..so I had to do my small little research..

I had shared about Hair Serenity before here and the difference between this and Keratin treatments..

I found out more and sharing with you guys here..

Why is Formaldehyde Dangerous?

Understanding the Reasoning
The danger comes when formaldehyde comes in contact with our bodies. Formaldehyde is a known carcinogen, but it’s so much more than that. Exposure to formaldehyde can lead to skin, eye, nasal and throat irritation, respiratory illnesses and severe allergic reactions, even from small, unspecified amounts found in products like a keratin treatment. This can lead to headaches, fertility problems in women, lesions on the body, abdominal aches, vomiting and even death. Obviously, a chemical that in small to moderate quantities can lead to a variety of health issues is bound to create some controversy. That’s why there are regulations on formaldehyde in everything from building materials to your everyday hair products.

Why You Should Go Formaldehyde-Free

Be simply inhaling formaldehyde fumes, both you and your stylist are exposed to higher risks of lung cancer.
While formaldehyde treatments had ecstatic customers singing its praises, plenty of women experienced dramatic hair loss from the treatment.
Formaldehyde is a dangerous, carcinogenic substance and should not be used lightly.

About Cysteine: Luckily, a new generation of hair straightening treatments have come along that are safer and more cost effective than previous keratin treatments. One treatment, known as cysteine Brazilian therapy came out fairly recently in the middle of 2011.

As the name implies, this straightening treatment is also from Brazil, but it is not a keratin straightening treatment. Instead, the treatment uses a naturally occurring, essential amino acid called cysteine to straighten the hair, making it a safer treatment than formaldehyde based straighteners. Cysteine is also more naturally absorbent, eliminating the need for a formaldehyde coating to seal the product in. As a result, this hair straightening treatment doesn’t contain any complicated chemical formulas that keratin treatments require.

How It Works: Cysteine & Its Effects
As far as treatment goes, cysteine Brazilian therapy is considered semi-permanent at best. However, several professionals state that treatments containing cysteine instead of keratin can, in fact, last between two and three months minimum.

Overall, cysteine provides a safer options for those looking for straighter tresses. Everyone, from type 3s and 4s to pregnant women, can use this formaldehyde-free hair straightening treatment.

So after being convinced that it won’t affect my hair (I am a little finicky about my hair), I tried to give it a shot..so I went to Lakme Salon in Mulund..

The first step being consultation with the expert..I bombarded him with questions..the usual me still having some doubts :p My biggest concern was whether the new hair that grows would be normal..and would the huge difference show up..I don’t like that half curly half straight look..and he said this does not go inside the roots of hair..and is just used over the hair..and the effect fades away slowly and the whole hair is normal as before again in around 3 months..so I was relieved..this is not straightening..its just smoothening hair and relaxing the frizz..the overall effect is very natural..since my hair is naturally straight with some waviness at the ends..it was not a dramatic difference for me..or such that someone would point out that I have got my hair straightened..

Step 1: Hair is washed thrice with a clarifying shampoo..

Step 2: Hair is blow dried and the Cysteine Complex is applied on each strand on 80% dry hair.

Step 3: The hair is wrapped with thin cling and kept for 35-40 minutes.

Step 4: Each strand is then blow dried..and then ironed with a flat iron..there are some fumes..but not much..

Step 5: Hair is supposed to be relaxed for 20 minutes. And then they are again washed..and a conditioner and serum are applied.

Step 6: Hair is then blow dried again without the heat..just to style and the acai oil is applied.

And tadaa..its done !!

Here is a short video to show the procedure:

The whole process takes around 3-4 hours depending on the length and thickness of hair as each strand is to be worked on individually.

They use the Amazon Series Range for the whole procedure..It was called Cysteine Infusion before..and they have named it Hair Serenity now..

The cost: Rs. 6499/- for below shoulder hair
Rs. 7499/- for above shoulder hair
Both excluding 12.36% service tax..

Ya its expensive..but the effect stays for 2 months..and it all safe and natural plus does not damage the hair during or after in any which ways..

Post treatment care: I have been told to use Sulfate Free Shampoos..so here goes my SLS shampoos for the time being..I am going to use Vedantika and Neev..thinking of getting the Lass Naturals Range..

I did surely recommend the hair serenity service for people who want natural looking, frizz free, straighter manageable hair without the side effects or after effects of formaldehyde..

Source: 1

P.S: Services were offered by the brand but it has not affected my opinion. My hair are more precious to me than anything :p

Illamasqua AW 12 Collection- Generation Q

Illamasqua AW 12 Collection- Generation Q

Where beauty has no age limits.

In the last three years Illamasqua has become a global phenomenon, a proud advocate of self-expression and a lone voice in an industry controlled by the world’s beauty cartels – cartels, we believe, who have forced their soulless definitions of beauty onto the world.

Driven by this desire to constantly challenge the status quo, we are proud to break the unspoken prejudice of age as we launch our new AW12 collection – Generation Q. This new, dynamic range of expressive textures and shades provides the industry’s only antidote to the homogenised outdated vision of beauty.

Generation Q is a celebration of beauty. Ageless, and without limits or restrictions. It’s our declaration to the world that beauty is inclusive, not exclusive. In fact, Generation Q is a clear message to everybody, everywhere that beauty is not young, old, black, white, male or female, but anything, everything and everyone. If you’re someone who does not want age to define them, don’t want to blend in and fade away, you are Generation Q.

For Illamasqua, this is a stand we were born to take. So in typical Illamasqua style, we have done something that no other brand would or could do. Our new Generation Q campaign will go against the industry’s unspoken and despicable taboo, by featuring older models as well as young. Because to us, hiding your age is like hiding your true identity. After all “Illamasqua customers will not be told what to do and when to do it” Julian Kynaston, Illamasqua Founder.

Illamasqua is not just make-up for the skin. It’s make-up for a mind-set. And it’s why all the Generation Q models aren’t models at all, but real make-up fans, with a real life and real sense of their own beauty. The future of beauty is changing and we are the new voice of a brand new generation – Generation Q, where beauty has no age limits

‘Generation Q – is generation YOU!

It’s what they tell you not to do; it’s what you see your true self through.

It’s what is old and what is new.

What you know and what you knew.

It’s what you feel and what is true”
Alex Box, Illamasqua Creative Director

Generation Q empowers and complements the user with light reflective not age reflective products. The collection is a story of sultry, forbidden shimmer and creative formulations to build dimension.

All products and shades included in Generation Q have been formulated and chosen irrespective of age, race, gender or sexual preference to give everybody the tools to express their alter ego.

Illamasqua is standing up against the industry rule of “only wearing matt” products and concealing your real identity under a sea of “beige” after a certain age. Complementing and empowering your true beauty, shimmer is adorned to accent, highlight and lift features. Generation Q is a celebration of today, where beauty and creativity has no sell by date.

The official collection launch date is Thursday 6th September. Evelyn is their 72 years young model who positively radiates beauty – one of the winners of their Beauty Before Age competition that yielded thousands of entries from across the world..Does’nt she look fab for her age !! 😮 I love her dewy ‘peaches n cream’ complexion !

P.S: PR Info

Pond’s launches the new Pond’s age miracle™ Cell ReGEN™ Facial Foam

Pond’s launches the new Pond’s age miracle™ Cell ReGEN™ Facial Foam

~Latest offering from the range of new Pond’s age miracle™~

Unlocking the mystery of youth has always been the pursuit of many women. As time passes, skin cells lose their “youth” and the skin cell renewal slows down. The result?

Visible fine lines, wrinkles, sun spots and uneven skin tone. In light of this, Pond’s Institute presented the revolution in the science of anti-ageing by launching the new Pond’s age miracle™ range with its new Pond’s age miracle™ Cell ReGEN™ Day Cream SPF 15 PA++ and Pond’s age miracle™ Deep Action Night Cream. Daily use of this moisturizes the skin, helps renew skin cells and visibly reduces wrinkles, fine lines, sagging and age spots.

Achieving beautiful and youthful skin is not limited to merely repairing surface signs of skin ageing and damage. Instead, youth should be restored deep within to revive tired and dull-looking skin. Understanding this, Pond’s Institute has extended their range of
Pond’s age miracle™ with the Pond’s age miracle™ Cell ReGEN™ Facial Foam to counter dullness and enhance your skin’s radiance!

The new Pond’s age miracle™ Cell ReGEN™ Facial Foam is a unique combination of Intelligent Pro-Cell Complex™, a system of vital Bio-Actives: CLA, Retinol, Two Retinol Boosters, Alpha Hydroxy Acid (AHA) and Glycerin with gentle micro beads that come together and work wonders. The Cell ReGEN™ Facial Foam with its micro-exfoliation is specially formulated to deeply cleanse skin and help remove the dead cells & impurities to reveal visibly youthful skin!

Pond’s age miracle™ Cell ReGEN™ Facial Foam has a velvety texture with a touch of gentle microbeads. It tenderly exfoliates skin, and removes dead cells and impurities help your skin look radiant and fresh. Use the combination of new Pond’s age miracle™ Cell ReGEN™ Day Cream SPF 15 PA++ and Pond’s age miracle™ Deep Action Night Cream Night Cream as your daily skin care regime to accelerate skin cell renewal and reveal a younger, more radiant you!!

Pond’s age miracle™ Cell ReGEN™ Facial Foam is now available in 100ml for Rs. 215/- across most of the leading stores.

Application:
Lather a pea-sized amount of Pond’s age miracle™ Cell ReGEN™ Facial Foam on your palm. After wetting your face, massage it gently with your fingertips in an outward circular motion. Thoroughly rinse off with water and pat-dry. In case of contact with eyes, rinse with water.

About Pond’s:
Pond’s is a global skin care expert that has a presence in over 50 countries like Japan, Philippines, Thailand, Indonesia, China, Vietnam, Korea and USA – making it a skin care brand to reckon with. The brand boasts of state-of-the-art R&D facilities led from Pond’s Institutes at New York, Tokyo and Madrid, helping it create international beauty solutions for the women. The Pond’s philosophy is based on the application of cutting-edge technology in skin care and giving customized solutions for different skin care needs. By combining this with an intimate understanding of women’s skin care needs, Pond’s delivers results women can see and feel.

About Hindustan Unilever Limited:
Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. HUL’s mission is to “add vitality to life” through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

P.S: PR Info

L’oreal Paris Electric Eye Contest Voting

L’oreal Paris Electric Eye Contest Voting


So the contest is over now..and I received a total of 21 entries..Thank you so much for participating..I want to thank each one of you for showing that enthusiasm and sending the entries..seriously thanks for making this contest fun ! I loved holding it..and would do more of these 🙂

For the winners, I had to decide one winner and you all would select the other 2 winners by your votes..i.e the most favorite 2 looks..

It was very tough for me selecting one winner..as I loved all the entries..and 5-6 of them were like super awesome..but since I had to select one..keeping in mind everything from colors to the blending to the presentation of the whole look and the theme, I selected entry 8- Midnight Blue Ocean by Niesha Jeenwal

Congrats Niesha 🙂

And for the other 2 winners..here are the rest 20 entries and a poll down here..each pic is numbered..and you need to select your favorite look..thats it..

Go here or vote below..

Please vote everyone 🙂

Healthkart July Offers

Healthkart July Offers- 10% off on Victoria’s Secret, Paul Mitchell, OG Mama, Bath & Body Works, etc

There is an offer running on HealthKart this weekend- 10% off on Beauty, Personal Care, Parenting and Eye purchases on all prepaid orders. Use coupon code HKJULYOFF

A few brands that you could indulge in and make use of the offer:

1) Victoria’s Secret
2) Bath & Body Works
3) Sattvik Organics
4) SOS Organics
5) Pien Spa- truly luxurious products made from cow’s milk. Pien Spa Face Wash has quite good reviews..
6) Paul Mitchell
7) Lass Naturals
8) OG Mama

Apart from these new brands and the weekend offer there are several other offers running on Healthkart
1) Free gift with every Philips order.
2) Free gift with every Revlon order and 10% off on selected skus
3) A Denman Shampoo Massager free with every Babyliss order.

Wish you a happy weekend full of shopping 🙂

L’oreal Electric Eye Contest Entry 21- Erythrina Bloom Away !

L’oreal Electric Eye Contest Entry 21- Erythrina Bloom Away !

21st entry is by Upasana

She has named it ‘Erythrina Bloom Away !’ What a name Oopsi 🙂

Products used :-

· Loreal true match concealer

· NYX Eyeshadow base

· Coastal scents hot pot (puce, prehistoric green)

· Black, white & Olive green eyeshadow from sleek i-divine palette

· MAC Black track fluidline

· Lashem Double Trouble mascara

· MAC Studio fix nc 42

She’d pair this look with a subtle coral lip gloss, and a peachy-pink blush (maybe inglot no.27)

All the Best 🙂

L’oreal Electric Eye Contest Entry 20- Pink Grey Smokey Eyes

L’oreal Electric Eye Contest Entry 20- Pink Grey Smokey Eyes


20th entry is by Jyotsna P

She has come up with pink grey smokey eyes..

Products used are:

Faces Go-Chic Quads (1&2)
Vega Professional Blending Brush
Random Eye Shadow Brushes.
Faces Canada Metaliglow Eye Primer
Lotus Herbals Kajal
Lakme Insta-Liner – Black
Vega Eye Lash Curler
Maybelline Hypercurl Volume Express Mascara
Lakme Fantasy Shimmer Liner – Moonshine Top Coat

You have striking eyes Jyotsna 🙂 All the Best 🙂

b.liv Skin Care Giveaway Winners

b.liv Skin Care Giveaway Winners


Time to announce the winners for the b.liv Skin Care Giveaway..well there were many who had not completed all the rules and just clicked enter in the Rafflecopter widget..those entries are obviously disqualified..

The 2 winners of b.liv Spots Got Shot and Leach Me Masks are..

a Rafflecopter giveaway



Jasmine Bhatia


Luisa Andrade

Congrats 🙂 Have mailed you..please revert back in 48 hours or I would have to pick another winner..

And for others, I still have more 🙂

L’oreal Electric Eye Contest Entry 19- Purple Passion

L’oreal Electric Eye Contest Entry 19- Purple Passion


19th entry is by Pooja of IBC..

She has done a purple and gold duochrome combo..the Inglot pigment duochrome effect..and has named it ‘Purple Passion’

Products Used

NYX HD Eyeshadow base
Colorbar I define pencil Amethyst Spark
Faces Purple eyeliner
Inglot AMC pure pigment eyeshadow number 22
Inglot DS 465 eyeshadow
120 eyeshadow palette
Maybelline colossal mascara
Maybelline Eyestudio gel eyeliner
Coastal scents eye makeup brushes and Oriflame eyelash curler

Loved the look Pooja..

All the Best 🙂

If you did like to participate in the contest and win L’oreal goodies, go here..Last day..

SALE upto 50% off at Anita Dongre

SALE upto 50% off at Anita Dongre

Get ready for some super shopping as you indulge into an upto 50% off at Anita Dongre. SALE on Anita Dongre’s signature labels Timeless, Grassroot and Iinterpret begins on 1st July 2012 at all Anita Dongre stores across India.

Here are some images from the Anita Dongre SALE. Happy Shopping!!

The sale is at the following Anita Dongre outlets: Juhu, Bandra, Palladium, High Street Phoenix and Fort.

P.S: PR Info