Category Archives: Sugar Cosmetics

NEW Sugar Cosmetics Nothing Else Matter Lipsticks Review, Swatches

NEW Sugar Cosmetics Nothing Else Matter Lipsticks Review, Swatches

NEW Sugar Cosmetics Nothing Else Matter Lipsticks Review, Swatches

Hi guys,

Sugar Cosmetics has launched a new formula, Nothing Else Matter Powder Matte Longwear Lipsticks.

They have launched 11 shades for now and these are priced at Rs.499/- for 3.5g

Claims: The lipstick of your fantasies is finally here. Get ready to applaud utter gorgeousness itself – SUGAR Nothing Else Matter Longwear Lipstick. We bring you the rich experience of a lipcolour which has smooth application, intense water-resistance, premium opaque matte finish that doesn’t feel heavy on the lips and a plush comfortable wear. Long-lasting and delivering utmost perfection to your pout are the 11 extraordinary shades to complement every mood, every day. For the woman who likes to live her life on her own terms and who doesn’t get bothered by the world even a tad bit – This. Is It! And, nothing else matters.

SUGAR Nothing Else Matter Longwear Lipstick has a soft, matte premium finish that settles in an intense, opaque look. It is water-resistant and masks the unevenness of the lips. The paraben-free formula stays all day long without any fade. This product is dermatologically tested & approved and 100% safe for your skin.

Buy HERE

The packaging is similar to their It’s A Pout Time Vivid and Never Say Dry Creme Lipsticks but the cap shuts quite tight and is very secure.

One issue with this packaging is they are all plain black and now can’t differentiate between these 3 formulas too.

I love the pigmentation and texture, it’s a plush, powder matte look and feel, just as it claims. It is super comfortable on the lips and very light weight. It doesn’t feel like you have any lipstick on. I am all about the matte finish but have dry lips, so this fills in the lines and doesn’t accentuate them and is still matte.

It doesn’t transfer much, there is minimal transfer and stays put easily for 7-8 hours. With a full oil based meal, might need touch up at the centre but is very easy to touch up and layer.

01 Browning Glory, 02 Red Rush, 03 Rust Have, 04 Nude Vibes, 05 Coral Dilemma
01 Browning Glory, 02 Red Rush, 03 Rust Have, 04 Nude Vibes, 05 Coral Dilemma

Although this is made in China, usually all Sugar lipsticks are made in Italy or Germany, the formula or pigmentation is pretty good and Sugar quality as usual.

I absolutely love it, and highly recommend it 🙂

06 Pink Aloud, 07 Hidden Magenta, 08 Berry Picking, 09 Royal Redding, 10 Rosy Picture, 11 Peach Bunny
06 Pink Aloud, 07 Hidden Magenta, 08 Berry Picking, 09 Royal Redding, 10 Rosy Picture, 11 Peach Bunny

You can get 10% off using my code ‘BTXSUGAR‘ on sugarcosmetics.com

Shades:

01 Browning Glory
02 Red Rush
03 Rust Have
04 Nude Vibes
05 Coral Dilemma
06 Pink Aloud
07 Hidden Magenta
08 Berry Picking
09 Royal Redding
10 Rosy Picture
11 Peach Bunny

And here are the swatches..

Check out the detailed review, my favourites and lip swatches here..

Let me know your favourite shades in the comments below 🙂

Swatches – New Shades 37 to 42 in Sugar Smudge Me Not Liquid Lipsticks

Swatches – New Shades 37 to 42 in Sugar Smudge Me Not Liquid Lipsticks

Hi guys,

Sugar Cosmetics added 6 new shades 37 to 42 in Smudge Me Not Liquid Lipsticks

Check out my previous swatches HERE, HERE and HERE

MRP: Rs.499/- for 4.5ml (Buy HERE)

GET DISCOUNT USING ‘BTXSUGAR‘ on https://in.sugarcosmetics.com

Shades:

37 Hot Apricot – Peachy Nude
38 Dose of Rose – Rosy Mauve
39 Pink Sync – Rosy Magenta
40 Fuchsia Fantasia – Fuchsia Plum
41 Gotta Terracotta – Burnt Orange
42 – Toast Roast- Deep Reddish Brown

Here are the swatches..

Hot Apricot, Dose of Rose, Pink Sync, Fuchsia Fantasia, Gotta Terracotta, Roast Toast

And the video..

My favourites are Hot Apricot, Dose of Rose and Gotta Terracotta

Let me know your favourites in the comments below 🙂

Swatches – 10 New Shades 11 to 20 of Sugar Suede Secret Lip Colours

Swatches – 10 New Shades 11 to 20 of Sugar Suede Secret Lip Colours

Hi guys,

Sugar Cosmetics added 10 new shades 11 to 20 in the Suede Secret Matte Lip Colours.

Check out my previous detailed review and swatches of shades 1 to 10 HERE

MRP: Rs.799/- for 6ml (Buy HERE)

GET DISCOUNT USING ‘BTXSUGAR’ on https://in.sugarcosmetics.com

11 to 15
16 to 20

New Shades:

11 Rayon Rose
12 Linen Lilac
13 Nylon Nude
14 Tartan Tangerine
15 Fleece Fuchsia
16 Silk Sangria
17 Georgette Grape
18 Batiste Berry
19 Terry Tomato
20 Chino Chocolate

Here are all the swatches..

L-R: 11 Rayon Rose, 12 Linen Lilac, 13 Nylon Nude, 14 Tartan Tangerine, 15 Fleece Fuchsia
16 Silk Sangria, 17 Georgette Grape, 18 Batiste Berry, 19 Terry Tomato, 20 Chino Chocolate

My favourites are Rayon Rose, Nylon Nude, Tartan Tangerine, Silk Sangria and Terry Tomato. I like Linen Lilac too 😀

Let me know your favourites in the comments below 🙂

New Metallic Shades – Sugar Smudge Me Not Liquid Lipsticks

New Metallic Shades – Sugar Smudge Me Not Liquid Lipsticks

Hi guys,

Sugar Cosmetics has added 6 new metallic shades to their Smudge Me Not Liquid Lipsticks range.

Their price is Rs.549 instead of the usual Rs.499. The qty is same, 4.5ml

Buy HERE

You can get 10% off on in.sugarcosmetics.com using ‘BTXSUGAR’

Formula is same, they are matte and drying, long staying. Shade 32 is slightly watery though, but it felt the same on the lips. These do need two layers unlike the usual Smudge Me Not Liquid Lipsticks. Since all the shades are very deep and dark, one layer would not cover entire lips and some areas might be left uneven and patchy. Two layers works well and covers lips completely.

All the shades would work for pretty much all skin tones, as all are deep.

Three of the six shades are perfect Indian bridal shades, 31, 32 and 34. They are deep red/brown/burgundy which work well with the red Indian wear. Especially 32 Brass Class is a perfect Indian bridal shade.

L-R: 31.32.33.34.35.36
  • 31 CARMINE SHINE – Metallic Bright Red
  • 32 BRASS CLASS – Deep Bronze Brown
  • 33 AMETHYST TWIST- Metallic Plum
  • 34 MERLOT GLOW – Metallic Burgundy
  • 35 RADIANT CURRANT – Metallic Burnt Blackened Red
  • 36 PINK CLINK Metallic – Rose Gold

I love 32, 33 and 36. Let me know your favourite shades in the comments below 🙂

Sugar Never Say Dry Creme Lipsticks 6 New Shades, Swatches

Sugar Never Say Dry Creme Lipsticks 6 New Shades, Swatches

Hi guys,

I had reviewed the Sugar Cosmetics Never Say Dry Creme Lipsticks HERE.

It was launched in 5 shades, and they have added 6 new shades in this range.

Claims: If you want the best of both worlds and love to have it all, then the SUGAR Never Say Dry Crème Lipstick is made just for you! Intensely pigmented and long-wearing with a baby-soft finish, its creamy texture effortlessly straddles the line between glossy and matte for an easy, everyday look. The high-colour payoff formula is loaded with Vitamin E that locks in both colour and moisture. A roll-on wonder that saves you from the hassle of prepping, priming and lining your lips – it’s all you need to quickly go from ‘Goddamn’ to ‘Goddess’. Free of mineral oil, lanoline and parabens. Full of vibrant colour that you’re sure to swoon over – try it out, today!

How to Apply: Starting from the center of your upper lip, gently slide the lipstick outward towards the corners while paying attention to fill in the arches carefully. On the lower lip, start at one edge and follow the natural curve. Use a tissue to blot out any excess product. Reapply for a smoother and longer-lasting finish.

Benefits: The SUGAR Never Say Dry Crème Lipstick has a creamy, feather-light texture that spreads evenly on the lips. It glides on smoothly to create full lips with intense colour and rich coverage. Available in 5 vibrant, highly pigmented shades that are sure to become your everyday favourites.

MRP: Rs.499/- for 3.5g (Buy HERE)

GET DISCOUNT USING ‘BTXSUGAR’ on https://in.sugarcosmetics.com

These are super pigmented, buttery, moisturizing and very comfortable on the lips. These are not transfer proof and they will transfer, but the pigment doesn’t go away completely. It leaves behind a stain, even after 4-5 hours and a little fading.

Shades launched:

Raisin Helen, Mauve Actually, Jack Peacher
A Christmas Carol, The Plum Diary, Red Poet’s Society

·         06 RAISIN HELEN (Rose Brown)

·         07 MAUVE ACTUALLY (Deep Mauve)

·         08 JACK PEACHER (Peachy-Apricot Pink)

·         09 A CHRISTMAS CORAL (Deep Coral with Pink Undertone)

·         10 THE PLUM DIARY (Vibrant Deep Berry)

·         11 RED POET’S SOCIETY (Classic Red)

Here are the swatches, these are just one swipe each.

Raisin Helen, Mauve Actually, Jack Peacher, A Christmas Carol, The Plum Diary, Red Poet’s Society

And the lip swatch video..

My favourite shades are Raisin Helen, Jack Peacher and A Christmas Coral. Let me know your favourite shade in the comments below.

Have you tried the new Sugar Never Say Dry Creme Lipsticks?

Swatches – Sugar Smudge Me Not Liquid Lipsticks New Shades 21 to 30

Swatches – Sugar Smudge Me Not Liquid Lipsticks New Shades 21 to 30

Hi guys,

Sugar Cosmetics added 10 new shades to their Smudge Me not Liquid Lipsticks, they had 1 to 20 before and have added 21 to 30.

Claims: If you’ve ever lusted for a “one-coat wonder” product for your lips, your search ends here. Get a full-blooded burst of pigment with just a single swipe of the SUGAR Smudge Me Not Liquid Lipstick that will stay the day and right up till the night! Wine, coffee & date-proof – this is a matte lipstick that is guaranteed to last longer than your longest day. Available in 30 stunning shades that will make it difficult to choose – the question is, are you ready to commit to a lipstick that is built to last?

How to Apply: For precise application, apply it to your bottom lip first and then tend to your upper lip. Since the formula is very pigmented, we suggest applying the colour to the bottom lip first, pressing your lips together and then filling in your Cupid’s bow.

Benefits: The SUGAR Smudge Me Not Liquid Lipstick gives you opaque pigmentation with a single swipe that stays all day with zero feathering or fading. Our favourite mattifying fix contains a generous helping of Vitamin E and comes in a full range of 30 gorgeous shades that is guaranteed to make your OOTDs stand out.

MRP: Rs.499/- (Buy HERE)

Use ‘BTXSUGAR’ for 10% discount on in.sugarcosmetics.com

I have reviewed 4 shades before HERE

I would cut short the review in a gist. Super pigmented, full opaque coverage, nice price point, lovely shades, super matte, long staying. Cons would be super drying, emphasizes chapped lips and fades from the center.

Shades Added:

·         21 Aubergine Queen – Blackened Burgundy

·         22 Mia Sangria – Purple Pink with Red Undertone

·         23 Merry Berry – Medium Dark Plum

·         24 Vivid Orchid – Medium Bright Orchid

·         25 Very Mulberry – Deep Berry with Red Tones

·         26 Rose Repose – Peach Pink Rose

·         27 Brown Crown – Blackened Plum Brown

·         28 Trusty Rusty – Rust Red

·         29 Scarlet Starlet – Red with orange tone

·         30 Peony Genie – Medium Pink

Here are the swatches..

L-R: 21 to 25
L-R: 26 to 30

The formula is the same, very watery and runny but full of pigment. Except shade 27 Brown Crown, it is creamy/metallic with shimmer.

I find 23 and 24 a little patchy, rest all shades are amazing with beautiful pigmentation and go opaque in a single coat.

My favourites are 21, 25, 26, 27, 28 and 30. Let me know your favourites in the comments below 🙂

Sugar Ace of Face Foundation Sticks Review, Swatches, Demo, Wear Test

Sugar Ace of Face Foundation Sticks Review, Swatches, Demo, Wear Test

Hi guys,

Sugar Cosmetics has launched their new Ace of Face Foundation Sticks today. I have two shades with me and I have done a quick review, swatch and wear test video.

Claims: Make dreamy skin a reality in one simple step with the SUGAR Ace Of Face Foundation Stick. Lightweight, creamy and beyond easy to blend, its long-wearing formula offers coverage that not just looks but also feels like second skin. This handy stick blurs away enlarged pores, fine lines, dark circles, blemishes and more… so there’s really no excuse left for you to flaunt anything less than picture-perfect skin. Get ready to make a permanent place in your makeup bag for this magic wonder and score sheer-to-full coverage without looking cakey every single time!

How to Apply: Designed to be applied on the go, cut short your routine and pop this in to your everyday handbag. Stripe it on your T-zone, underneath your eyes, your chin and follow up by blending it outward with the built-in brush. Apply directly from the stick onto your complexion and build coverage as needed. The luxurious brush-end is specially handy for buffing the product out and touching up uneven spots. Use it all over to even out your complexion or use it as a touch-up tool by applying a dab or two to problem areas.

Benefits: A little goes a long way with this foundation stick – thanks to its unusually high pigmentation. The full-coverage, waterproof formula offers a totally matte finish that lasts for up to 12 hours. Weightless when applied, the handy built-in brush makes it uber-easy to blend the product in or touch-up spots. Enhanced with moisturizing ingredients, this multipurpose stick can be utilized as a medium-to-full coverage foundation or concealer as needed. This product is dermatologically tested & approved and 100% safe for your skin.

Full quantity

This product is dermatologically tested & approved and 100% safe for your skin. Made in Korea.

MRP: Rs.999/- (Buy HERE)

Use code ‘BTXSUGAR‘ for discount on Sugar Cosmetics website

Shades Available: 6

  • 01 Latte
  • 02 Galao
  • 03 Chococcino
  • 04 Breve
  • 05 Mocha
  • 06 Lungo

All Sugar Cosmetics Review & Swatches HERE

To start with the packaging, this has to be the most convenient packaging in a foundation, it comes with a built in buffing brush! You can literally use it on the go. Carry in your bag for after office parties, if you don’t wear foundation on a daily basis or just travel with this one foundation. No need to carry a separate foundation brush, concealer brush or beauty blender. The brush is really dense and nice and blends everything really well. I wish it was a little longer though, but yes cleaning and drying is definitely required. I hope the bristles don’t come off post washing, I will update you guys on that.

The packaging overall is also quite sturdy and not flimsy. Nykaa stick foundation packaging was very flimsy and felt like the whole foundation part would come off.

Texture wise, it is super creamy and highly pigmented. You need very little qty, and this 12g would last you really long! I didn’t know it was this pigmented or I would have used half. But I literally just touched the stick on my face.

It even fills in the pores and makes skin look super smooth. It feels very comfortable and light weight on the skin.

I would recommend applying a bit and blending it first and then adding on areas which you feel need little more coverage, coz a little goes a long way with this.

Hourglass stick foundation is 7g and this is 12g, I really like the quantity. It is made in Korea and the quality is definitely very good. The shade range is good too, they do cover light and deep skin tones, they can add 2 more though.

The finish is semi matte and it gives a soft, dewy look. You can powder your face on some areas if you have dry skin, oily skin will definitely need to powder.

I wore it for 7+ hours without any powder touch up and it lasted pretty well. It did crease below eyes and faded a little on the corners of nose and on smile lines, but that is with pretty much any foundation, if you don’t touch up 7 hours.

The shade 02 Galao is described as light medium shade with golden undertone and 03 Chococcino is described as a medium shade with warm undertone.

I use Galao on the centre part of face and Chococcino on the outer perimeters of face, jawline and neck. The combination of both shades works pretty well for me, though 03 alone works too with a separate highlighting concealer under eyes.

Overall, I would say I absolutely love this stick foundation and highly recommend it! The only base I am carrying for my next travel for sure 😀

Have you ordered the Sugar Ace of Face Foundation yet? Let me know your thoughts, when you try it.

Sugar Cosmetics Suede Secret Matte Lipcolours Review, Swatches

Sugar Cosmetics Suede Secret Matte Lipcolours Review, Swatches

Hi guys,

Sugar Cosmetics launched new Suede Secret Matte Lipcolours today. They are launched in 10 shades currently.

Claims: Plunge head first into high-pigmented matte fantasy with the SUGAR Suede Secret Matte Lipcolour! With a formula so lightweight that you’ll forget you’re wearing it and a finish so plush that it never feels dry even when it dries – your search for the ‘holy grail’ liquid lipstick is pretty much done.

Work this #MadeInItaly beauty to take matte to the max with a punch of opaque colour in every swipe. Dries quickly to a smooth matte finish without leaving your lips parched – this is your secret weapon to hack a luxurious pout! The SUGAR Suede Secret Matte Lipcolourboasts of a 12-hour stay and comes in a spectrum of highly-pigmented shades that complement a slew of complexions – make it your goal to own every one of them!

How to Apply: Gently remove the excess from the applicator first. Use its curved tip to apply the liquid lipstick like a liner. Then swipe the lipstick on to fill in your lips.

Benefits: The SUGAR Suede Secret Matte Lipcolour applies wet then dries down to an ultra-matte yet ultra-comfortable finish that doesn’t budge. Its formula is infused with moisturizing jojoba oil and shea butter that give lips a smooth, nondrying finish. The curved applicator is designed to hug lips of all shapes and makes it easy to stencil and colour in between the lines.

MRP: Rs.799/- for 6ml (Buy HERE

GET DISCOUNT USING ‘BTXSUGAR’ on https://in.sugarcosmetics.com

Shades:

01 Muslin Mauve (Mauve Nude)

02 Plush Pink (Deep Rose Pink)

03 Velvet Violet (Dark Raspberry)

04 Crêpe Coral (Peachy Coral)

05 Poplin Plum (Blackened Plum)

06 Taffeta Terracotta (Terracotta Brown)

07 Tweed Taupe (Taupe Rose)

08 Brocade Burgundy (Burgundy)

09 Felt Fawn (Grey-toned Beige Nude)

10 Satin Scarlet (Red)

It comes in a frosted, transparent packaging with a black cap. The cap of one of my lipcolour broke though, it was too tight and stuck and a part of the cap broke. However didn’t have an issue with any other lipcolour. They are formulated and manufactured in Italy.

These are different from the previous Smudge Me Not Liquid Lipsticks. These are not drying and are very comfortable on the lips. They have a velvet matte finish and a moussey formula. They stay for about 6-7 hours. They take time to dry though, they take about 3-4 minutes to dry completely but once set, they don’t transfer. They would survive light tea, drinks, snacks, etc. but if you have a full oily meal, then these would fade from the center and will need reapplication.

L-R: Muslin Mauve, Plush Pink, Velvet Violet, Crepe Coral, Poplin Plum, Taffeta Terracotta
Tweed Taupe
Tweed Taupe
L-R: Brocade Burgundy, Felt Fawn, Satin Scarlet

Velvet Violet shade was slightly patchy, rest were all pretty good and easy to apply. You can wear these even if you have dry lips, because these don’t accentuate fine lines or suck the moisture out of your lips.

Overall I would say, I do find these a little expensive but the formulation is very good. Pick a shade if you don’t have any such similar shades already.

My favourite shades are Muslin Mauve, Taffeta Terracotta, Tweed Taupe and Felt Fawn.

Which shades do you like the most?

Swatches- New Shades 15 to 18 of Sugar Matte As Hell Lip Crayons

Swatches- New Shades 15 to 18 of Sugar Matte As Hell Lip Crayons

Hi folks,

Sugar Cosmetics keeps on adding new shades and to their existing products and launching new products. This time they have added 4 new shades to their Matte As Hell Lip Crayons range.

Check out the review and previous swatches HERE, HERE, HERE and HERE

MRP: Rs.799/- (Buy HERE)

GET DISCOUNT USING ‘BTXSUGAR’ on https://in.sugarcosmetics.com

The shades added this time are:

L-R: 15, 16, 17, 18

15 Stephanie Plum which is a mauve plum

16 Claire Underwood which is a yellow brown based orange

17 Brandy Herrington which is a rusty reddish pink

18 Rosalind which is a nude rose

L-R: 15, 16, 17, 18
L-R: 15, 16, 17, 18

First three shades would work for all skin tones and the last shade would work for fair to medium skin tones. Stephanie Plum and Brandy Herrington are my favourites. 

All the 4 shades are perfect, everyday wear shades. Rosalind would be a nice MLBB for fair skin tones, it’s a peachy pink. Brandy Herrington looks more like a rosy brown and is an universally flattering, wearable shade. It’s neither nude nor too bright. Claire Underwood is more brown than orange. Stephanie Plum has the perfect mix of mauve and plum.

Overall, I loved all the four shades. Sugar always brings amazing colors and their formulation of lip products is fabulous. I am a big fan of the Matte As Hell Lip Crayons range and definitely recommend these.

Which shade did you like the most?

Sugar Cosmetics Contour De Force Palettes/Minis Review, Swatches + Giveaway

Sugar Cosmetics Contour De Force Palettes/Minis Review, Swatches + Giveaway

Hi guys,

Sugar Cosmetics is back with yet another launch, this time they have launched face palettes. It’s called Contour De Force Palette and has a bronzer, blush and a highlighter.

GET DISCOUNT USING ‘BTXSUGAR’ on https://in.sugarcosmetics.com

Palette 01 is called Subtle Summit and Palette 02 is called Vivid Victory, each of the shades in these palettes are sold individually too as minis i.e. mini bronzer/mini blush and mini highlight. (Buy HERE)

The quantity is the same i.e. 4g in both, palettes cost Rs.799/- and minis cost Rs.299/-. So palettes are more economical, also more travel friendly.

They have a cardboard packaging and it’s not super sturdy but won’t bend or break that easily too. The palettes come with a mirror. 

The palette 01 has Blush 01 Peach Pink, Bronzer 01 Taupe Topper and highlighter 01 Champagne Champion.

01 Subtle Summit

Peach pink is a soft, peachy pink blush, Taupe Topper is a cool toned bronzer with gray undertone and the highlighter Champagne Champion is a muted champagne gold.

01 Subtle Summit

The Taupe Topper bronzer is more of a contouring powder than a bronzer and works really well. I loved it. The blush is very muted and would need layering to show up, more suitable for fair skin tones. The highlight is also very subtle and muted, it gives a soft glow suitable for day time, but it’s not like one of those blinding highlights. I personally prefer a stronger highlight though.

02 Vivid Victory

The palette 02 has Blush 02 Pink Pinnacle, Bronzer 02 Woody Wonder and highlighter 02 Gold Glory.

Pink Pinnacle is a deep rose shade, Woody Wonder is a warm brown bronzer (this is more of a bronzer) and Gold Glory is a muted golden bronze.

02 Vivid Victory

The blush is very pretty and would work for all skin tones, bronzer is quite light and would only show up on fair skin tones and the highlight is again subtle and muted, would work for all especially deeper skin tones.

I feel they should have interchanged the bronzer in both the palettes and then palette 01 would be perfect for fair skin tones and 02 for deeper skin tones.

I like the bronzer 01, blush 02 and highlighters both, but 02 more. The texture is really smooth and the powders are very finely milled. These palettes are perfect for day time use and travel, both the highlighters are very subtle and muted, if that’s what you prefer in highlighters.

I do like and recommend the new Sugar Cosmetics face palette, the combination is again an off for me, just like I mentioned in the eye shadow quads HERE.

I am giving away the minis on my Youtube channel, the video embedded below, join 🙂

What do you think about the new Sugar Palettes? Have you tried them?