Tame that frizzy hair this monsoon!
Matrix introduces the new POWER.SHINE service – Enhanced Anti-Frizz Straightening.
Humidity during the monsoons can take a complete toll on your hair- making it frizzy, dull and unmanageable. Get your hair ‘Monsoon Ready’ with the MATRIX Power.Shine- enhanced anti-frizz straightening service. It is a permanent straightening service from MATRIX that includes a ‘straight sealing’ treatment. Hair is hydrated and nourished, keeping it healthy and frizz free. Your pre-monsoon straightening ritual got even better with this new service that not only gives you super straight hair that is feathery soft, but also high in shine!
During monsoons, excess humidity in the air causes the hair cuticle to open and swell up, increasing the frizz and volume in the hair. The natural shine is lost and hair becomes unmanageable. Now you can keep your monsoon woes and bad hair days at bay with the MATRIX Power.Shine Service that will make hair sleek and manageable. Imagine . . . Good hair day, EVERYDAY !
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It is an exquisite combination of the popular Opti.straight and Opti.care products by MATRIX for superior straightening results.
Opti.straight, the effective hair straightener is empowered with a multi-ionic technology that eliminates fly-aways and leaves hair feathery soft and light. The service uses the Opti.care Smoothing Shampoo and Intense Smoothing Hair Mask which are enriched with silk amino acids and shea butter. This intensely conditions the hair & tames frizz, leaving hair sleek and manageable. The service is completed by applying the Opti.care Split end Straightening Serum that repairs frayed tips and split ends and adds an instant shine. Hair is left looking healthy, lustrous and frizz free!
Power.Shine Service is available in 3 different strengths depending on hair type :
1. Sensitized (For Color treated or sensitized hair)
2. Normal (For naturally wavy or frizzy hair)
3. Naturally Resistant (For naturally curly or frizzy hair)
This is a professional service, and is available in MATRIX salons only.
To maintain your perfectly straightened hair during the rains, take home the MATRIX Opti.care smoothing shampoo, smoothing conditioner, and split end serum to maintain healthy looking, silky straight hair.
Rain proof your hair before the monsoon begins this year with MATRIX Power.Shine Service and keep your hair looking fabulous and shiny throughout the season!
About MATRIX
Matrix, part of L’Oreal’s Professional Products Division, is the No. 1 professional hair color and haircare company in the US reaching out to over 275,000 salons across the globe. Matrix was founded in 1980 by Arnie Miller, an American hairdresser, with a vision to revolutionalize the salon industry and empower the hairdresser to Dream, Dare and Succeed.
Matrix offers an extensive portfolio of innovative, high quality products to cover every salon need across all categories – haircare, haircolor, styling and texture. All formulae feature advanced smart technology to deliver expert professional results and simplified solutions.
The Matrix product portfolio in India includes Socolor.beauty and Wonder.Brown haircolor ranges. These wide ranges of hair color include special hi-lift shades for naturally dark Indian hair. The Biolage hair care range offers professional, in-salon hair treatments as well as home-use products. All Biolage products are developed with natural ingredients and the latest technology. Opti.Straight and Opti.Smooth hair straightening ranges provide two services – a quick, accessible straightening and a premium, luxury re-bonding service. Matrix also has a smart range of styling products Vavoom.
The Matrix Range of products is distributed exclusively through Matrix Salons across India.
P.S: PR Info
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