Swatch’s New Pop Collection #PopItUpWithSwatch

Hi guys,

Last week I attended the launch of Swatch’s new Pop collection, if you follow me on twitter or Snapchat, you must have seen pictures from the event. It was at Exo at The St. Regis Hotel in Mumbai.

The event started with a presentation of the Pop collection and we were taken through the entire collection and it’s USP. All the watches in the Pop Collection can be bought with a range of accessories and can be used in multiple ways like a wall clock, table clock, pocket watch, neck piece, clip on watch, etc.

A little more about the collection: 9 WATCHES TO LET YOUR IMAGINATIONS RUN WILD

The new Swatch POP collection contains 9 watches to let your imagination run wild! Every watch comes with a clip to attach it wherever your imagination takes you. Change your style every day, stand out and express yourself! INTRODUCING THE POP ACCESSORIES — out of the box, a POP can become a watch, a desk clock, a pocket watch, a necklace or even a wall clock! There’s a great range of possibilities for them to be shown off!

The dial is removable and can be attached to any accessory to take that form. That is quite interesting and I have come across something like that for the first time. Absolutely loved the creative and innovative concept.

They had different ranges in watches from bright pop to neon pop and even monochromatic. If you wear more of basic outfits, then neon or bright pop is for you, it can pop up your outfit instantly. And if you are like me who loves to wear colours, the monochromatic range is perfect.

Here is my black and white Swatch Pop watch..

We mingled over drinks and munchies and also played a fun game where we were divided into teams of two and gave our very own pop to the watches with colours and glitter. I teamed up with Chandani and we made this..

All of us for a group picture at the end.

I am definitely looking forward to buying the accessories, so that I can use my watch in multiple ways.

Which is your favourite Pop Swatch watch?