I was invited for the launch of new Dove Intense Repair Range on 28th May..but since I had to attend a close friend’s wedding, I could not go..
Keratin seems to be quite IN these days..IN Tresemme Keratin Smooth before..and now Intense Repair also relaunched with Keratin Actives..Here is the official Press Release..
Say NO to Gaps!
The New Dove Intense Repair Range with Keratin Actives helps Rebuild Damaged Hair at the Cellular Level
‘You look exactly the same!’ While it’s great to hear that from someone you haven’t seen in years, you hope they don’t mean your hair. No woman enjoys wearing the same hairstyle day in and day out, much less for years together. We all love experimenting with our hair, whether its various styling products or instruments to make our hair look beautiful. In the attempt to look our best, we end up overlooking the daily damage we put our tresses through.
Knowingly or unknowingly, hair damage is often self-inflicted. A gamut of factors are responsible for damaging hair, not just on a superficial level but from deep within. Constant and excessive exposure to the sun and daily pollution may strip hair of its natural luster, making it weak, dull and lifeless.
Self-inflicted activities such as blow drying, straightening, perming, colouring, etc. may leave hair damaged. Continual exposure damages the hair at cellular level causing gaps in your hair. This results in recurring hair problems in spite of various efforts women make to keep their hair nourished and damage-free.
Recognizing this need to repair hair damage at a deeper level, Dove introduces the new Intense Repair Range with ¼ moisture milk with Keratin Actives that goes deep within strands to reconstruct hair by strengthening it at its core. So now with the Dove Intense Repair range, you can have healthy beautiful hair that’s strong and resilient to damage. Dull and damaged hair is transformed into shiny and smooth hair.
Speaking about hair damage, Ms Meena Rajan, R&D Head – Hair Category said, “We all like experimenting with hair, but in the long run, damage takes its toll within the structure causing gaps due to severe damage of keratin. Dove Intense Repair range with Keratin Actives works at the cellular level of the hair structure and helps reconstruct damaged protein making the hair strong and resilient to damage.”
Mr. Srinandan Sundaram, General Manager Hair Care adds, “At Dove, we know that when hair problems keep coming back, it means something is amiss at the cellular level. Signs of hair damage never show up alone. If it’s breakage now then it’s dryness later. New Dove Intense Repair with Keratin Actives goes deep within strands to repair damage”
It may seem that understanding what causes ‘damage’ is half the battle against it but to win the other half, you need expert-care. So, say no to gaps. New Dove Intense Repair Range reconstructs hair at the cellular level making it strong and beautiful.
Say No to damage!
Dove Intense Repair Shampoo
Dove Intense Repair Shampoo contains Keratin Actives that go deep within to rebuild damaged hair at the cellular level. It removes build-up and gently cleanses your hair to give you hair that’s strong, beautiful and resilient to damage.
Directions to use: Apply to wet hair. Lather and rinse
Available in:
80ml Rs. 68.00 650ml Rs.349.00
180ml Rs.135.00 8 ml Rs. 3.00
340ml Rs.230.00 5.5ml Rs. 1.50
Dove Intense Repair Conditioner
Dove Intense Repair Conditioner contains Keratin Actives that reconstructs hair from within and nourishes it from root to tip. The light-weight formula won’t weigh your hair down, or cause your hair to feel greasy. It leaves hair feeling soft, smooth and beautiful
Directions to use: After shampooing, massage through hair. Rinse thoroughly after 1 to 3 minutes.
Available in:
75ml Rs. 68.00
170ml Rs.135.00
7.5ml Rs. 4.00
Dove Intense Repair Hair Mask
Dove Intense Repair Mask protects your hair from damage caused due to excessive styling and exposure to chemicals. It makes your hair soft and smooth.
Directions to use: Use hair mask once a week before shampooing your hair. Once you’ve applied the mask, wrap your head with a shower cap. Rinse out the mask after 3 minutes and wash your hair with a gentle shampoo
Available in:
200ml Rs. 215.00
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