What could be more emblematic of 70’s spirit than a palette of LAVENDER HUES?
Interpreted by Aaron De Mey, the era’s star shade is unveiled in a new light; as FRESH,
ethereal and natural as it is INTENSE and resolutely SOPHISTICATED.
The DUALITY of our heroines and this pivotal moment in time is reflected by infinite
variations of lavender HARMONIES, in both warm and cool tones contrasted with GOLD
AND SILVER SHIMMER for a hint of Disco glamour. A palette of tender pinks adds the
finishing touch, for Flower Power style… DELICIOUSLY 70’s.

The star products:

COLOR FEVER GLOSS NATURAL ORIGIN – 384 ROSE BALLERINE

COLOR FEVER GLOSS NATURAL ORIGIN – 385 LAVANDE BALLERINE

CRAYON KHÔL NATUREL

LE FRENCH TOUCH ABSOLU

LE VERNIS – 359 LAVANDE

INK ARTLINER – 05 ULTRA-LAVANDE

OMBRE MAGNÉTIQUE – 01D DISCO GOLD

OMBRE MAGNÉTIQUE – 04G DISCO SILVER

All THE ENERGY OF THE SEVENTIES captured in a single image…
MARIO TESTINO showcases a resolutely modern woman, exuding 70’s spirit
to perfection: JULIA RESTOIN‐ROITFELD.

The LANCÔME MAISON’s latest spokesperson, Julia Restoin‐Roitfeld,
was born into the world of FASHION and BEAUTY. Daughter of one of the world’s most
famous fashion magazine editors and a renowned stylist, she crafted her ARTISTIC and
AESTHETIC SENSITIVITY with the biggest names in fashion from a very early age. PASSIONATE
about STYLING and PHOTOGRAPHY, she decided to head to New York where she took classes
in one of the leading DESIGN establishments, Parsons School. Now dividing her time
between her beloved PARIS and NEW YORK, Julia Restoin‐Roitfeld excels in both
of her passions: her unfaltering sense of the aesthetic has allowed her to trace
a brilliant career as an ARTISTIC DIRECTOR, while MODELING provides
her with a veritable source of personal enrichment.

A GLAMOROUS, CONTEMPORARY ICON, Julia Restoin‐Roitfeld elegantly incarnates the Ultra‐
Lavande woman; a resolutely modern, young woman envisaged by Aaron De Mey for this
new make‐up collection, perfectly captured in Mario Testino’s photographs. She represents
all the modernity and femininity à la française cherished by Lancôme.
Julia Restoin‐Roitfeld beautifully embodies the spirit of Ultra‐Lavande. Her dress code? A
LAVENDER SILK, PUSSYBOW BLOUSE, so emblematic of 70’s glamour, and a BUTTERFLY
RING. Resolutely eco‐chic.

P.S: Info sent by PR