IMBB (Indian Makeup and Beauty Blog) Review

IMBB (Indian Makeup and Beauty Blog) Review

About IMBB: Started in 2009 as just a makeup blog, makeupandbeauty.com (a.k.a. IMBB) has today grown into an international makeup, beauty and fashion community. Running three powerful blogs successfully- in India, Dubai and Philippines;- makeupandbeauty.com is already the biggest women’s women focussed blog on the internet with more than 700 writers writing on it.

imbb1 300x214 IMBB (Indian Makeup and Beauty Blog) Review
The founders- Rati and Sanjeev own and manage the blogs with help from Jomol (Chief Editor), Neha (Editor) and and other like minded counterparts in Dubai and Philippines.

They also manage a fashion blog (handled by Rati herself) and fitness blog (handled by Nidhi), both of which offer quality content to readers. They are a source of inspiration to many.(PS: I am one of them.)


I love that every new latest launch gets covered quickly on the blog..and they are constantly innovating with new ideas and things..and do not let boredom creep in, on the blog.

I like the fact that anyone with a pen (or for that matter, a keyboard) gets an opportunity to write and review products. However, the resulting decline in the quality of posts would have been avoided. My humble suggestion would be to tighten the quality filter for third party reviewers. 


I first discovered IMBB in 2010 and ever since have been following the blog, have commented, interacted and seen them expand and grow. Its quite commendable and their hard work shows. They go out of their way to cover brands and swatches..Kudos to Rati, Sanjeev & team for pulling off such a commendable feat. Managing a blog since 3 years, I can vouch for the hard work that goes in.

I have even met Rati at the recent TRESemme event and she is a very warm and sweet person. I would love to meet Sanjeev too once.

One must have stumbled upon IMBB more than once if they have ever googled anything related to makeup or beauty.

I am happy to have got a chance to express my opinion about IMBB.


P.S: Sponsored Review. Honest Opinion.

  • http://www.coralcrue.blogspot.in/ coralcrue

    I love IMBB. :) Nice review, Bhumika :)